Privacy Policy

Last Updated: January 2026

drive-guard.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the website includes:

Personal Data: Name, email address, phone number, and other identifiable information you voluntarily provide
Technical Data: IP address, browser type, operating system, and device identifiers
Cookies: Information stored via cookies and similar tracking technologies
Usage Data: Pages visited, time spent on site, links clicked, and referral sources
Location Data: Approximate geographic location based on IP address

How We Use Information

We use the information we collect for the following purposes:

To provide, maintain, and improve our website and services
To track affiliate referrals and process commissions with partner casinos and betting sites
To conduct website analytics and measure performance
To personalize user experience and content recommendations
To send promotional emails and newsletters (with your consent)
To comply with legal obligations and prevent fraud
To respond to inquiries and customer support requests

Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your experience. We use the following types of cookies:

Essential Cookies: Required for website functionality and security
Analytics Cookies: Track user behaviour to improve site performance
Affiliate Cookies: Monitor referrals and commissions from partner betting sites
Marketing Cookies: Enable targeted advertising and campaign tracking

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Our website contains links to external casinos, betting sites, and affiliate partners. We are not responsible for the privacy practices or content of these third-party websites. We strongly encourage you to review their privacy policies before providing any personal information or engaging in betting activities. Your use of third-party sites is at your own risk and governed by their respective terms and policies.

Your Rights

Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:

Right of Access: Request a copy of personal data we hold about you
Right to Rectification: Correct inaccurate or incomplete information
Right to Erasure: Request deletion of your data (subject to legal exceptions)
Right to Restrict Processing: Limit how we use your information
Right to Data Portability: Receive your data in a portable format
Right to Object: Opt-out of marketing communications and processing
Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk

To exercise any of these rights, please contact us using the details in the Contact Us section below.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Generally:

Personal contact information is retained for 3 years after your last interaction
Analytics and usage data is retained for 24 months
Cookies are retained according to their specific expiration dates
Affiliate tracking data is retained for accounting and tax purposes (7 years)

You may request deletion of your data at any time, subject to legal and contractual obligations.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

Email: [email protected]
Website: drive-guard.co.uk

We will respond to your inquiry within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).